Be prepared with a data room and second and third round questions. Don’t forget the importance of market research to support your business thesis.

Be clear on the problem you're trying to solve. Be realistic on the resources you need, and the clinical and economic benefit you're delivering.

Make the case of how you can move from startup to scale. Startup mentality is fabulous but moving into scale is not discussed enough.

Have a succinct and focused pitch deck showing knowledge of the industry, that there is a demonstrated need to solve this problem, that there is IP, a focused business model, strong founder team, and thoughtful exit strategy.

Be prepared, ensure you have a tight and engaging deck that takes no more than 10 minutes to present and be able to answer questions succinctly and with confidence.

Configure your pitch/ company so that it is clear that your company/products solve relevant unmet needs. Demonstrate a deep understanding of your customers (not just the animals = patients), i.e. animal, vet, vet clinic, pet parent/ farmer, competitors, existing products, any other releveant stakeholder.

Configure your pitch/ company so that it is clear that your company/products solve relevant unmet needs. Demonstrate a deep understanding of your customers (not just the animals = patients), i.e. animal, vet, vet clinic, pet parent/ farmer, competitors, existing products, any other releveant stakeholder.