Scott Potter
Scott Potter is the Managing Partner of San Francisco Equity Partners, a private equity firm exclusively focused on partnering with lower middle market companies across the consumer value chain
Scott currently serves as Chairman of Jane Iredale, SV Labs, and BruMate and serves on the board of directors of Rustic Bakery, DGS Retail and Xceed Foodservice Group. Scott previously served on the boards of directors of Method Products, Japonesque, Yes To, ICU Eyewear and Red Monkey Foods, among other private and public companies.
Prior to founding SFEP, Scott oversaw the U.S. private equity portfolio for a large European family office and held senior operating roles (including CEO) at two private equity-backed consumer companies. Scott began his career as a corporate finance attorney.
Scott holds a JD from UC Berkeley’s Boalt Hall School of Law and a BA from the University of California at Berkeley, where he was a member of Cal’s Division I soccer team.