There is no doubt that the future of beauty is personalized.The consumer is moving away from the ‘one size fits all’ approach, preferring to embrace products and services tailored to their individual needs and unique lifestyle.As new data transpires, the role of biomarkers and environmental factors in an individual’s response to cosmetic ingredients becomes clear. Combined with modern technological advances from smart diagnostic devices to self-learning algorithms, which enable large scale data collection and analysis, personalization has the potential to completely revolutionize the beauty and personal care industry. The Personalized Beauty Summit brings together leaders from both the technology and cosmetics industry, to showcase cutting edge research and new technological advances whilst exploring key trends and consumer priorities.Join the event to hear more about how to expand your current portfolio, foster consumer engagement and brand loyalty with data-driven product recommendations and experiences, whilst also balancing profitability, scalability and supply chain flexibility.The future of beauty is personalized.