Insights on meeting pet owners where their wallets and values are. As inflation, digitalization, and shifting values redefine pet ownership, the brands that win will be those that truly understand today's confident pet owner, and how that's changed what influences their decisions. In this session, FWD will walkthrough a framework designed to harness economic and behavioral data to design future-proof campaigns, make smarter portfolio decisions, and create more meaningful engagement across the pet owner ecosystem.

In a market flooded with AI-powered RCM tools, how do you separate real innovation from empty buzzwords? This panel will guide payers, providers, and RCM leaders through what really matters when evaluating AI vendors, highlighting key red and green flags, how to measure real-world impact, and clarifying what “AI” actually means in today’s healthcare environment

Accurate risk adjustment coding is a cornerstone of effective payment integrity, directly impacting reimbursement accuracy and audit risk. This session will explore how health plans can strengthen HCC coding through targeted audits, technology solutions, and coder education—ensuring proper risk score capture, reducing payment errors, and supporting defensible, compliant payment practices.