Samuel Cheney is Founder of New Order Cosmetics, a full scope brand agency bringing together an agile team of industry specialists across; Product; Sales; Operations; Marketing and Communications to propose a dynamic consultancy solution for early-stage, high-growth beauty brands. Having  worked with BEAST. ‘The Men’s Beauty Store’ since 2018, Samuel is responsible for the on and offline retail concept, operations and buying as well as strategic partnerships, most recently with The Frasers Group, Esquire Magazine and Skin Match Technology.