- Lessons from moving regenerative practices beyond demonstration projects.
- Financing and policy levers that unlock widespread adoption, including the role of soil carbon credits as a funding mechanism.
- How to accelerate uptake without losing integrity, ensuring outcomes remain high-quality and verifiable.
Roberta McDonald
Roberta McDonald is a Sustainable Agriculture Leader with over a decade of experience enhancing sustainability in agriculture. As Director of Program at Agreena in Copenhagen, she leads the science, standards and data quality teams in the development of certified carbon farming solutions. Her background includes roles at Devenish and Aurivo Dairy Co-op in Ireland, focusing on innovative solutions and farmer-led initiatives. With a Nuffield scholarship, PhD in Agricultural Sciences and a strong connection to her dairy farm upbringing, Roberta is dedicated to empowering farmers and advancing sustainable food systems.
Iso Neville
Iso Neville leads Global Marketing & Communications at Agreena, the European leader in verified soil carbon solutions. Drawing on her cross-sector experience and Master’s in Sustainable Fashion, Iso specialises in developing people-centred communications strategies that inspire real-world action. She is deeply passionate about telling the stories behind scalable solutions that tackle the climate crisis head-on.
Charlie Webb
Charlie is Senior Solutions Manager at Agreena, the European leader in verified soil carbon solutions, where he focuses on Scope 3 decarbonisation. Drawing on cross-sector experience in sustainable agriculture and partnerships, Charlie specialises in creating scalable regenerative agriculture programmes that drive measurable carbon outcomes across the supply chain. At FutureChain, Charlie will explore how regen ag programmes can be a practical, commercially viable lever for businesses looking to decarbonise their Scope 3 and why verified, nature-based solutions are key to getting there.