During her career as a retail maven and brand creator Millie Kendall has been instrumental in the success of cult brands including Shu Uemura, Aveda, Tweezerman and  L’Occitane. In 1997 she founded and created makeup brand, Ruby & Millie cosmetics and was awarded an MBE in 2007 for services to the cosmetics industry. In 2018 she co-founded the British Beauty Council, a non-profit organisation that aims to support a successful, innovative, and inclusive British beauty industry.