Bouclème is the revolutionary range that was created out of a desire for a product that delivered healthy, frizz free curls using plant powered ingredients. Curl Expert and Founder Michele Scott-Lynch, battled against her hair until she was into her 30s. Bouclème launched over 5 years ago due to a lack of clean and effective hair brands tailored specifically to curls, kinks and coils. The arrival of the internet brought these women (and men) together sharing common issues and empowering one another to embrace and be proud of their natural hair. This market area has been driven directly by the curly community who were ignored by the beauty industry for way too long, particularly in the UK.