When Anna discovered that more than 500,000 tonnes of coffee grounds that are consumed each year in the UK alone are sent to landfill, she decided to start collecting coffee from cafes across London and transforming them into skincare products. Since launching four years ago UpCircle has saved over 275 tonnes of coffee. Based on their current rates of growth it is estimated that this will rise to 1000 tonnes in the next 5 years. The brand also rescues and reuses ingredients from the argan, tea, juice, date, olive and wood industries.