Companion: Managing & Meeting Pet Owner Expectations - Factoring in their cost, time and emotional investment

Affordability can sometimes hide a broader conversation about identifying what’s important to the pet owner. What does the data tell us about pet owner preferences for the delivery of care?

• Communicating value and price
• Financing, insurance, wellness plans and flattening out the lifetime cost of ownership
• Capturing and using sentiment analysis
• Chronic disease management and the complexity of long-term care
• Communication prior to in-clinic visits